The Ultamate Birthday Giveaway

ELIGIBILITY: The Ultamate Birthday Giveaway is open only to legal residents of the fifty (50) United States (including District of Columbia) who are at least eighteen (18) years old and who are Ulta Beauty Loyalty Rewards Members.

TIMING: The Ultamate Birthday Giveaway ends on August 29 at 11:59 p.m. ET.

HOW TO ENTER: Visit ulta.com/25bday and complete and submit the registration form. Each entrant may receive two (2) Sweepstakes entries and one (1) Instant Win Game play per day.

SWEEPSTAKES PRIZES: TWENTY-FIVE (25) GRAND PRIZES: 25,000 Ultamate Rewards points awarded to winner’s Ultamate Rewards account and $450 that the winner can use toward taxes. Approximate Retail Value (“ARV”): $1,950.

INSTANT WIN GAME PRIZES: TWO HUNDRED FIFTY (250) FIRST PRIZES: A $25 Ulta Beauty gift card. ARV: $25.

TEN THOUSAND (10,000) SECOND PRIZES: An Ulta Beauty coupon for $5 off a $15 purchase. ARV: $0.

TOTAL ARV OF ALL PRIZES: $55,000.