Kraft Dinner Top Cheese Contest

Eligibility

The Kraft Dinner Top Cheese Contest is open to legal residents of Canada who have reached the age of majority in the province or territory.

Timing

The Kraft Dinner Top Cheese Contest closes on September 15 at 11:59pm ET.

How to enter

Log on to KDTopCheese.ca and follow the on-screen instructions. To enter, you must enter the PIN code found inside specially-marked four (4) and/or twelve (12) pack bundles of KD macaroni and cheese, original variety, 225g, and if selected as a Potential Instant Winner, correctly answer the mathematical skill-testing question.

Prizes

GRAND PRIZE: There will be one (1) Grand Prize available to be won.

The Grand Prize consists of a trip for the Potential Grand Prize Winner and a guest to attend the Game on a date to take place in and around September 26, October 12 in a location to be determined by the Sponsor, along with $500.00 in spending money. ARV of Trip, based on sample departure from St. Johns, NL to Whitehorse, YK is $5,000.00. The Grand Prize will also include the opportunity for the Potential Grand Prize Winner to take a Puck Shot on ice for a chance to win $250,000.00. If the Potential Grand Prize Winner is successful in achieving the Puck Shot as required, the prize of $250,000.00 will be awarded by the Sponsor to the Potential Grand Prize Winner in the form of a cheque.

If Potential Grand Prize Winner does not win the $250,000.00 as a result of an unsuccessful Puck Shot, the Potential Grand Prize Winner will be awarded a consolation prize of $10,000.00. The Consolation Prize will be awarded by the Sponsor to the Potential Grand Prize Winner in the form of a cheque.

The Trip includes round-trip, coach class air travel between the major Canadian airport nearest to the Potential Winner’s residence and a major airport nearest to the destination, as selected by the Sponsor. The Trip also includes a maximum of two (2) nights’ accommodation in a standard hotel selected by the Sponsor.

Return ground transportation between the destination airport and selected hotel, as well as between the Potential Winner’s residence and the departure airport will not be provided. Meals and any other transportation expenses are not included. The Potential Winner and Guest must travel on the same itinerary.

Approximate retail value of Grand Prize is:

a) $15,000.00 (Trip of $5,000.00 + Consolation Prize of $10,000.00) OR potentially,
b) $255,000.00 (Trip of $5,000.00 + successful Puck Shot win of $250,000.00).

SECOND PRIZES: There will be five hundred and eighty (580) second prizes available to be won during the Contest Period. Each second prize consists of one (1) gift card to Shop.NHL.com OR one (1) gift card to another online retailer as determined by the Sponsor in its sole discretion.

Each second prize has a value of $25.00 – $200.00. Gift card is subject to terms and conditions. The 580 second prize gift cards available to be won consist of the following:

Fifty (50) gift cards to Shop.NHL.com, each having a value of $200.00
One hundred and thirty (130) gift cards to Shop.NHL.com, each having a value of 
$100.00
Four hundred (400) gift cards to an online retailer as determined by the Sponsor, each 
having a value of $25.00

Total approximate retail value of all second prizes is $33,000.00

Total approximate retail value of all prizes is:

a) $48,000.00 (Grand Prize + Consolation Prize + Second Prizes) OR potentially,
b) $288,000.00 (Grand Prize + successful Puck Shot + Second Prizes)