Eligibility
The Budweiser Lay it on the Line Contest is open to any legal resident of Canada (except Newfoundland and Labrador and Nova Scotia) who is of legal drinking age in their province of residence.
Period
The Budweiser Lay it on the Line Contest ends on November 23 at 11:59:59 pm Eastern Standard Time.
How to Play
During the contest period, find a PIN inside specially marked packs of Budweiser or obtain one through no purchase necessary entry. Go to budweiserhockey.ca and follow the instructions if you choose to enter the unique PIN for your chance to win a weekly prize.
To receive a PIN without purchase while supplies last, please send a written request to Budweiser – Lay It On the Line promotion, 180 Henri Dunant St, Moncton, NB, E1E 1E6.
Prizes
There are six (6) different weekly prizes available to be won during the Contest Period.
| Week # | Weekly Draw Periods | Weekly Draw Dates | Weekly Prize Description |
| 1 | September 16, at 12:00:00 ET – October 19, at 8:59:59 PM ET | October 20, at 9:59:59 PM ET | There are five hundred (500) Budweiser Goal-Synced Red Light available to be won. Approximate retail value of each prize is $200. |
| 2 | October 20, at 12:00:00 ET – October 26, at 8:59:59 PM ET | October 27, at 9:59:59 PM ET | There are four (4) Hockey Game Viewing Experiences available to be won each consisting of a former professional hockey player joining you and up to 10 friends at your home for a hockey viewing party presented by Budweiser. Alcohol is not included in the prize. The approximate retail value of each Hockey Game Viewing Experiences is $10,000 (CDN). Winner’s guest(s) must be legal drinking age. |
| 3 | October 27, at 12:00:00 ET – November 2, at 8:59:59 PM ET | November 3, at 9:59:59 PM ET | There are fifty (50) TV and sound bars available to be won, each consisting of one (1) 65” Samsung 4K Smart TV & one (1)Samsung HW-N300/ZC 2.0 channel sound bar . Approximate retail value for each prize is $1,030. |
| 4 | November 3, at 12:00:00 ET – November 9, at 8:59:59 PM ET | November 10, at 9:59:59 PM ET | There are 40 prizes available to be won, each consisting of a trip for two people (winner and travel companion) to St. Louis, Missouri, USA including: (i) return economy airfare to St. Louis for a departure from an International airport closest to winner’s home (ii) 2 nights standard accommodation (based on double occupancy at hotel selected by contest sponsor) (iii) 2 tickets to a Hockey game and (iv) 2 Anheuser-Busch brewery Tour passes. Dates of the trip are December 6th – 8th. Alcohol in not included in the prize. Winner and guest must be able to enter the USA and travel on selected dates or prize will be forfeited. Winner and guest are responsible for all costs and expenses not listed above, including but not limited to travel documentation (valid passport), insurance, food and beverage, communications , transportation, hotel incidentals, transfers to/from residence and departure point, and all personal expenses. Winner’s guest must also be legal drinking age. Winner and winner’s guest must sign an official Trip Winner Release form which will be provided by the Contest Sponsor prior to receiving the prize. Approximate retail value is $7,000. |
| 5 | November 10, at 12:00:00 ET – November 16, at 8:59:59 PM ET | November 17, at 9:59:59 PM ET | There are one hundred (100) Gongshow Hockey prize packs available to be won , each consisting of One (1) Sauce-Off Game Set, and One (1) of each of the following Budweiser and Gongshow Apparel Items: Hoodie, T-shirt, Mittens, Winter Hat, Scarf, Tote Bag, Gym Bag, and Super Fanny Pack. Approximate retail value of each Prize Pack is $550. |
| 6 | November 17, at 12:00:00 ET – November 23, at 8:59:59 PM ET | November 24, at 9:59:59 PM ET | There are fifty (50) Budweiser countertop mini-fridge available to be won. Beer is not included in the prize. Approximate retail value of each countertop mini-fridge is $500. |