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Diet Coke: Get A Taste of Taylor Swift in Concert program for customers Promotion

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ELIGIBILITY: Diet Coke: Get A Taste of Taylor Swift in Concert program for customers Promotion is open only to legal residents of the 50 United States and the District of Columbia who are eighteen (18) years of age or older.

TIMING: Diet Coke: Get A Taste of Taylor Swift in Concert program for customers Promotion ends at 11:59 p.m. ET on September 30.

HOW TO ENTER: To enter, visit rockoutwithdietcoke.com and follow the links and instructions to complete and submit the registration form. Limit one (1) Sweepstakes entry and one (1) Instant Win Game play per person, per telephone number, or per email address per day.

PRIZES: Sweepstakes Prizes: FOUR (4) SWEEPSTAKES GRAND PRIZES: A trip package for four (4) people to Tampa, FL for THE 1989 WORLD TOUR concert on October 31 at Raymond James Stadium, consisting of roundtrip, coach-class air transportation for four (4) people from a major airport near winner’s home; two (2) nights’ accommodations at Sponsor’s choice of hotel; ground transportation to and from hotel and airport, and to and from hotel and concert venue in destination city; four (4) tickets to the Concert; a $500 gift card; and travel agent services.

Approximate Retail Value (“ARV”) of each Sweepstakes Grand Prize: $7,050.

Instant Win Game Prizes: FIVE (5) FIRST PRIZES: A guitar autographed by Taylor Swift. ARV: $500.

TEN (10) SECOND PRIZES: A copy of the 1989 album autographed by Taylor Swift. ARV: $100.

ONE HUNDRED (100) THIRD PRIZES: A Taylor Swift t-shirt. ARV: $25.

Total ARV of All Prizes: $34,200.